Scope
Laying the groundwork for transformative growth
It all started with email. Disability charity Scope asked to help get their digital engine room in order, so they could upscale their email marketing programme.
But once we got into things, we realised Scope was ready to do so much more with digital, across the entire fundraising team.
And so began a beautiful partnership.
So far, we've helped them...
Streamline their data for better decision-making
We’ve consolidated supporter data, improved segmentation and automation, and set up reporting tools and processes, including FastStats.
By adopting a single supporter view, we’re now able to target and personalise our activities, and build stronger relationships.
Transform their email fundraising programme
We crafted a super sharp strategy to raise more money by email.
First, we went for quick wins - testing segmentation and optimising donor journeys. And we mapped out ongoing improvements. We also synced email with Scope’s fundraising and comms goals, and set up quarterly planning sessions.
The results after 9 months? Email activity up 21%. Open rates up 27%. Donations via email up 200% year-on-year.
Design automated donor journeys
We launched several new email series for acquisition and retention.
These were designed to make supporters feel valued, build an emotional connection with Scope and offer timely, relevant content.
We also used automation to thank donors immediately and offer more opportunities to give.
Launch lead generation and value exchange
We tested a range of digital and physical offers to recruit new supporters.
A hard-hitting handraiser brought in 15,400 opted-in email supporters at an average cost per lead of £0.73. And a free sheet of disability-positive stickers attracted 10,000 more people.
Now, with benchmarks and ways of working in place, we’re ready to scale up.
