Digital Fundraising Strategy, Value Exchange, Lead Generation
Scope
Laying the groundwork for transformative growth.
The challenge
It all started with email. Disability charity Scope asked to help get their digital engine room in order, so they could upscale their email marketing programme.
But once we got into things, we realised Scope was ready to do so much more with digital, across the entire fundraising team.
And so began a beautiful partnership.
The solution
We streamlined data for better decision-making:
We consolidated supporter data into a single view to improve segmentation and automation. By implementing tools like FastStats, we enabled more personalised targeting and stronger supporter relationships.
We transformed the email fundraising programme:
Developed a sharp strategy focused on quick-win journey optimisations. We synced email activity with core fundraising goals and established quarterly planning to map out ongoing growth.
We designed automated donor journeys:
Launched new acquisition and retention series designed to build emotional connections. These use automation to deliver timely content, immediate thanks, and relevant opportunities to give.
We launched lead generation and value exchange:
Tested various digital and physical offers, including a handraiser that secured 15,400 opted-in leads (£0.73 CPL) and a sticker offer that attracted 10,000 more supporters.
We fostered collaboration and innovation:
Embedded a digital-first culture across the organisation, helping teams share insights and tackle challenges together to keep digital fundraising a top priority.
The results
Email activity up 21%.
Open rates up 27%.
Donations via email up 200% year-on-year.
15,400 opted-in email supporters at £0.73 average CPL.
10,000 new supporters recruited via disability-positive stickers.
