Telemarketing, Value Exchange, Lead Generation
FareShare
A long-term partnership that delivers incredible results.
The challenge
The goal was to build a sustainable pipeline that turns cold leads into regular givers through constant testing, creative optimisation, and high-quality lead nurturing.
The solution
We developed a long-term testing partnership:
Over several years, we have run eight campaigns to turn new leads into regular givers through constant iteration. We focused on testing diverse ideas and optimising ads over time to drive down acquisition costs and ramp up conversion rates.
We launched creative value exchange campaigns:
We introduced low-waste recipe cards, trolley coins, and handraisers to fight food waste and highlight hunger in schools. These tactical offers brought in approximately 40,000 new email and phone contacts annually.
We optimised the lead-to-donor journey:
By managing the synergy between digital leads and telemarketing, we achieved a 9% conversion rate to regular givers. This approach secured 1,100 new regular givers with a month-3 retention rate of nearly 88%, which is significantly higher than industry benchmarks.
The results
40,000 new email and phone contacts generated annually.
Average telemarketing lead cost maintained at £1.50.
9% conversion rate to regular givers via telemarketing.
1,100 new regular givers acquired at £126 each.
88% supporter retention by month 3.