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FareShare
A long-term partnership that delivers incredible results
For several years, we’ve been helping FareShare turn new leads into regular givers through handraisers and value exchange campaigns.
What we’ve tested
So far, we’ve run eight campaigns. They’ve included low waste recipe cards, a trolley coin and handraisers to fight food waste and highlight hunger in schools.
By testing ideas and optimising ads over time, we’ve driven down FareShare’s cost per acquisition and ramped up their conversion rates.
The big wins
Our work with FareShare brings them around 40,000 new email and phone contacts a year.
The average opted in telemarketing lead costs £1.50, and around 9% of people convert to regular givers after calls from the agency Return Fundraising.
So far, we’ve helped FareShare bring in 1,100 new regular givers at an average cost per £126 each.
What about the attrition of those supporters? When benchmarked against other charities with a similar program, FareShare came out on top retaining almost 88% of their supporters by month 3. Pretty good going - but there’s still more to do!
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