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Strategic Digital Fundraising for Impact

  • Writer: Josh Leigh
    Josh Leigh
  • May 14
  • 2 min read

In February 2025, I had the privilege of speaking at the Indian Fundraising Conference in Delhi, invited by the Indian Leaders for Social Sector in collaboration with the Resource Alliance.


It was an honour to share my insights on how the Indian social sector could use digital to drive impact for their organisations and raise money. We spent time exploring how to move from simply broadcasting messages across multiple different social media platforms, to instead adopting a strategic approach that would guide supporters from engagement through to meaningful actions.


There needs to be a critical shift from asking immediately to attracting audiences through compelling storytelling and engagement. Many campaigns not only get lost in the noise of social media, but are not crafted in the right way in order to reach the intended target audience.


We need to give supporters lots of different ways to engage - impactful petitions, meaningful pledges, even interactive content like quizzes that can capture attention and build interest.


Once we have their interest we can continue to engage supporters. We’re big fans of email at Hynt, and with the recent Meta Restrictions, it’s even more important to own your data so that you can be in control.


Email is very much still seen as a broadcast channel by many; but actually it's an opportunity for a two-way conversation.


You can use innovative techniques like ‘nested asks’, where a supporter might be asked to take an action, or answer a question, followed by a related donation ask.


And of course, we can’t overlook one of the most crucial points: simplifying the donation process. Many charities inadvertently lose potential donors at the very last hurdle due to overly complex donation forms, and prioritising internal processes over user experience.


Ultimately, successful digital fundraising in today's environment isn't just about asking for money; it's about strategically engaging your audience, building trust through meaningful interactions, and making the act of giving as seamless as possible.


Want to see these principles in action?


 
 
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