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frequently asked questions

We've collected some simple, clear answers to a lot of the most common questions we get about digital advertising, fundraising and social media, to help you develop your digital skills. 

  • What are the key functions of Business Manager?
    It's useful to think of it as envelope or file - it contains lots of items related to your charities presence across social media (Facebook and Instagram), including tracking, and insights, as well as keeping an eye on who has access to what. Business Manager is central place to track your Facebook and Instagram ads, and it's in Ads Manager where you will spend the majority of your time. It allows you to give partners and agencies access to your pages and ads without handing over ownership of the assets. It also keeps your business activities separate from your personal profile.
  • Why do I need a personal profile to use Business Manager and other Meta tools for my charity?
    You must have a personal Facebook account to create a Facebook Business Manager account. Your personal account is used to log in and confirm your identity. It is against Meta's terms and conditions to have more than one Facebook profile and your charity accounts can be suspended for it. We do not advise that you create a fake profile containing your charity name.
  • How do I add people to my Business Account
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • Audience Targeting
    It’s a busy space so you not only need to stand out with your creative but you need to have the right audience targeting. A poor creative with the right audience won't make a difference - everything has to work well together.
  • Calls to action
    What is the key thing you’re asking your audience to do - click a link, sign up to a list, watch a video? Tell your audience what you want them to do and given them an easy option to do it (buttons/links).
  • Visual Copy
    You need to stand out, but remember people go on Facebook to be on Facebook. So natural images tend to work better than something with lots of design - but this is always something to test in any campaign - so ensure your campaigns use a mixture of creative in order to find the best response.
  • Connecting with values
    People aren’t searching Facebook to find charities to donate to - so it’s really important you think about how your values align with your audience. An audience who know's who you are and what you stand for is far more likely to respond an advert.
  • Timing and relevance
    Digital works because it’s timely and relevant. If you don’t appear to be responding real world events, or findings a way to connect with your audience, then what is the reason to give?
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